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New book from veteran tech industry leaders explains how mindset makes all the difference in the digital era<\/em><\/p>\n\n\n\n FAIRFAX, Va. \u2013\u00a0<\/strong>In today\u2019s digital economy, businesses scramble to find the next groundbreaking idea or product that can compete in a market flooded with other groundbreaking ideas and products. Recent research from 3Pillar and Forrester found that just 35 percent of product development\u00a0decision makers\u00a0are confident their companies can adapt to this rapidly changing landscape.\u00a0<\/p>\n\n\n\n How can the other 65 percent ensure they\u2019re equipped to thrive in the digital age? By transforming the way they think about their work.<\/p>\n\n\n\n In their new book, \u201cThe Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks,\u201d<\/strong> \u2013 available September 17, 2019 \u2013 tech industry veterans and product development leaders David DeWolf and Jessica Hall leverage the lessons learned through years of experience helping businesses of all sizes and industries take on how to tackle digital transformation. <\/p>\n\n\n\n David and Jessica take readers step-by-step through the philosophy that\u00a0took 3Pillar from a 10-person boutique consultancy to a global company in under a decade, and now\u00a0directs all of 3Pillar\u2019s work for clients. Using their expertise as business leaders, they unpack the key characteristics of successful digital products and the three core principles that drive their creation: minimizing time to value, solving for need and excelling at change. Far more than a methodology for accomplishing tasks, The Product Mindset, as they demonstrate, is a foundational perspective that affects every aspect of\u00a0business.<\/p>\n\n\n\n In three parts, \u201cThe Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks\u201d explores: <\/p>\n\n\n\n \u201cThe Product Mindset\u201d challenges antiquated IT mindsets that separate teams by function and inspires leaders to embrace company-wide thinking that leads to great products and thriving businesses. It is a book for every business leader looking for a roadmap to success in today\u2019s digital age.<\/p>\n\n\n\n Praise for \u201cThe Product Mindset\u201d<\/strong><\/p>\n\n\n\n \u201cI\u2019d tell every entrepreneur I know that the Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy.\u201d<\/p>\n\n\n\n Kevin Harrington, original \u201cshark\u201d on the hit TV show \u201cShark Tank\u201d<\/em><\/p>\n\n\n\n \u201cThe Product Mindset is the perfect antidote to an era where too many companies think, \u2018if they build it, customers will come.\u2019 Chock full of practical insight, including the author\u2019s mantra, \u2018digital products must be chosen,\u2019 this book flips the way executives and their teams have to think about building digital experiences. This is a must read for anyone operating in the digital economy and offers a new way to do so successfully.\u201d<\/p>\n\n\n\n Anthea Stratigos, CEO of Outsell<\/em><\/p>\n\n\n\n \u201cThe Product Mindset has revolutionized our approach in serving students\u2019 and colleges\u2019 technology needs and improved our work to break down barriers to higher education. Whatever your mission, this approach is the way to accomplish it.\u201d<\/p>\n\n\n\n Jenny Rickard, CEO of Common App<\/em><\/p>\n\n\n\n \u201cDavid and Jessica\u2019s endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset.\u201d<\/p>\n\n\n\n Gary Shapiro, <\/em>CEO of CTA, and author of \u201cNinja Future: Secrets to Success in the New World of Innovation\u201d <\/em><\/p>\n\n\n\n David DeWolf\u00a0<\/strong>is the founder and former CEO of 3Pillar, which builds innovative,\u00a0revenue generating\u00a0software products, enabling businesses to quickly turn ideas into value. Under DeWolf\u2019s leadership, 3Pillar has grown to more than 900 employees in seven offices across three continents, has been named to the Inc. 5000 list of\u00a0fastest growing\u00a0companies in the U.S. seven times and was recognized by research advisory firm Forrester twice in 2018 as a leading digital experience provider and custom software development firm. DeWolf\u2019s work at 3Pillar has been honored by several awards, including The Software Report\u2019s Top 50 Tech Services CEOs, SmartCEO Magazine\u2019s Future 50, Washington DC\u2019s 40 Under 40, and Virginia\u2019s Fantastic 50.<\/p>\n\n\n\n Jessica Hall\u00a0<\/strong>is the former Vice President of Product Strategy and Design at 3Pillar where she led teams creating digital products that customers crave and that drive business growth. \u00a0<\/p>\n\n\n\n Visit the Product Mindset site<\/a> to read the full article and learn more it.<\/p>\n\n\n\n\n
<\/strong>About the Authors<\/strong><\/p>\n\n\n\n