{"id":28162,"date":"2020-09-15T15:48:00","date_gmt":"2020-09-15T15:48:00","guid":{"rendered":"https:\/\/www.3pillarglobal.com\/?post_type=case-studies&#038;p=28162"},"modified":"2024-08-08T19:12:28","modified_gmt":"2024-08-08T19:12:28","slug":"reimagining-live-events-to-expand-audience-diversify-revenue","status":"publish","type":"case-studies","link":"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/reimagining-live-events-to-expand-audience-diversify-revenue\/","title":{"rendered":"Reimagining Live Events to Expand Audience &amp; Diversify Revenue"},"content":{"rendered":"\n<p>Fortune is a global media organization that drives the conversation about business, helping its readers, viewers, and attendees succeed through unrivaled access to best-in-class storytelling. Alongside the famed Fortune 500, Fortune magazine, and more, our client also hosted Fortune conferences. These intimate events were designed to inspire CEOs and executives from the world\u2019s most powerful companies.<\/p>\n\n\n\n<p>But with the COVID pandemic fundamentally changing business, live events, and networking, Fortune needed to diversify their revenue streams and innovate to retain and grow their audiences. Fortune partnered with 3Pillar Global to develop a digital product\u2014and get it into the market as soon as possible.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"FORTUNE + 3PILLAR GLOBAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i75SHO846oM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><strong>Challenge<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Innovating to Diversify Revenue Streams and Grow Audiences<\/h2>\n<\/div>\n\n\n<p>In early 2020, the CEOs who had attended Fortune\u2019s in-person events explained that while they valued the insights and networking, people a few levels down would benefit from them even more. Fortune CEO Alan Murray says the challenge was scaling these intimate executive conferences to a much larger audience: \u201cHow do you do what we do for 400 people at a five-star hotel for 10,000 people who are distributed all around the world at a lower price point?\u201d<\/p>\n\n\n\n<p><strong>Solution<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Building a Membership Community for Titans of the Future<\/h2>\n<\/div>\n\n\n<p>The answer was Fortune Connect, a unique membership community connecting high-potential executives with like-minded people to make businesses better. 3Pillar came on board to build the product, with a focus on minimizing time to value.<\/p>\n\n\n\n<p>That meant understanding the customer\u2019s deepest pain points and unmet needs and then using that insight to pinpoint the most valuable solution for both customers and the business as quickly as possible. The Fortune Connect MVP included only the features that would solve for their new members\u2019 highest-order needs, leaving many other desirable features on the cutting room floor.<\/p>\n\n\n\n<p><strong>Outcome<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Moving from Product Strategy to Launch in Just 6 Months<\/h2>\n<\/div>\n\n\n<p>Fortune captured about $1 million in new revenue from Fortune Connect in the year it launched, enabling them to offset some of the revenue lost due to the pandemic.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis launch is probably the most successful launch I\u2019ve ever been involved with. And certainly 3Pillar Global deserves a good part of the credit for that.\u201d<br><\/p>\n\n\n\n<p>Fortune Connect is just one example of the innovative digital products that Fortune Media has launched in its ongoing efforts to diversify revenue streams and build new audiences. Learn more about 3Pillar\u2019s strategic partnership with Fortune Media throughout the company\u2019s continuous evolution\u2014from a magazine with a website to a leading&nbsp;<a href=\"https:\/\/www.3pillarglobal.com\/case-studies\/fortune-omnichannel\/\">omnichannel content delivery<\/a>&nbsp;company.<\/p>\n<cite>\u2013 Alan Murray, CEO, Fortune Media<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-heading\">\n<h3 class=\"wp-block-heading\">Get in Touch<\/h3>\n<\/div>\n\n\n<p>Digital transformation is never done. See how our high-performing teams can partner with you to develop new products and continuously innovate to deliver great customer experiences.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.3pillarglobal.com\/contact\/\">LET\u2019S TALK<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortune is a global media organization that drives the conversation about business, helping its readers, viewers, and attendees succeed through unrivaled access to best-in-class storytelling. Alongside the famed Fortune 500, Fortune magazine, and more, our client also hosted Fortune conferences. These intimate events were designed to inspire CEOs and executives from the world\u2019s most powerful [&hellip;]<\/p>\n","protected":false},"featured_media":28164,"template":"","industry-types":[],"service-types":[],"topics":[],"class_list":["post-28162","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reimagining Live Events to Expand Audience &amp; Diversify Revenue - 3Pillar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/reimagining-live-events-to-expand-audience-diversify-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining Live Events to Expand Audience &amp; Diversify Revenue - 3Pillar\" \/>\n<meta property=\"og:description\" content=\"Fortune is a global media organization that drives the conversation about business, helping its readers, viewers, and attendees succeed through unrivaled access to best-in-class storytelling. 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