{"id":268,"date":"2023-04-23T17:12:00","date_gmt":"2023-04-23T17:12:00","guid":{"rendered":"https:\/\/www.3pillarglobal.com\/?post_type=webinars&#038;p=268"},"modified":"2024-12-04T16:59:43","modified_gmt":"2024-12-04T16:59:43","slug":"applied-innovation-how-to-test-the-commercial-viability-of-an-idea","status":"publish","type":"webinars","link":"https:\/\/www.3pillarglobal.com\/insights\/webinars\/applied-innovation-how-to-test-the-commercial-viability-of-an-idea\/","title":{"rendered":"Applied Innovation: How to Test the Commercial Viability of an Idea"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p>Testing the commercial viability of your idea is critical to success, but where do you start? Watch this on-demand webinar to find out how to filter through all the possibilities of what your product team&nbsp;<em>could<\/em>&nbsp;be building to identify those ideas that will make the most impact with your customers and drive the greatest value for your organization.<\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n<\/div>\n\n\n<p>Watch the on-demand video to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lean approaches to testing commercial viability, including why prototyping is a better approach for businesses than building an MVP 9 times out of 10<\/li>\n\n\n\n<li>Why testing an idea before launching it is the best money you will ever spend on product<\/li>\n\n\n\n<li>Common challenges with internal stakeholders and how to overcome them<\/li>\n\n\n\n<li>The testing tool stack our teams use and recommend to enable rapid innovation and go from idea to in-market product or feature<\/li>\n<\/ul>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p><strong>Get access to this on-demand webinar<\/strong><\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"47816427\",\n    formId: \"c47437d1-5385-4d68-b7c4-879b830aab00\"\n  });\n<\/script>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-small\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-small\"><\/div>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Speakers<\/h2>\n<\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n    <div  class=\"custom-block card-profile-block card card-profile card-image-offset card-image-offset-right card-image-offset-sm card-border-left text-bg-light-teal\">\n        <div class=\"card-body\">\n            <div class=\"row flex-md-row-reverse\">\n                <div class=\"col-md-5\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"532\" src=\"https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/scott-frost.jpg\" class=\"img-fluid\" alt=\"Scott Frost, Chief Information Officer\" data-aos=\"none\" srcset=\"https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/scott-frost.jpg 532w, https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/scott-frost-300x300.jpg 300w, https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/scott-frost-172x172.jpg 172w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/>                                    <\/div>\n\n                <div class=\"col-md-7\">\n                    <h3 class=\"card-title\">Scott Frost<\/h3>\n                    \n                                            <p class=\"card-text\">Chief Information Officer<\/p>\n                                        \n                    <a href=\"https:\/\/www.3pillarglobal.com\/?post_type=leadership&#038;p=1107\" class=\"link-arrow link-arrow-dark\">\n                        <span>Read bio<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n    <div  class=\"custom-block card-profile-block card card-profile card-image-offset card-image-offset-right card-image-offset-sm card-border-left text-bg-light-cyan\">\n        <div class=\"card-body\">\n            <div class=\"row flex-md-row-reverse\">\n                <div class=\"col-md-5\">\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"532\" src=\"https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/leadership-michael-rabjohns.jpg\" class=\"img-fluid\" alt=\"Michael Rabjohns portrait\" data-aos=\"none\" srcset=\"https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/leadership-michael-rabjohns.jpg 532w, https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/leadership-michael-rabjohns-300x300.jpg 300w, https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/leadership-michael-rabjohns-172x172.jpg 172w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/>                                    <\/div>\n\n                <div class=\"col-md-7\">\n                    <h3 class=\"card-title\">Michael Rabjohns<\/h3>\n                    \n                                            <p class=\"card-text\">Director, Global Head of User Experience<\/p>\n                                        \n                    <a href=\"https:\/\/www.3pillarglobal.com\/?post_type=leadership&#038;p=1635\" class=\"link-arrow link-arrow-dark\">\n                        <span>Read bio<\/span>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-small\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Speakers<\/p>\n","protected":false},"featured_media":2700,"template":"","industry-types":[],"service-types":[],"topics":[23],"class_list":["post-268","webinars","type-webinars","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Applied Innovation: How to Test the Commercial Viability of an Idea - 3Pillar<\/title>\n<meta name=\"description\" content=\"Testing the commercial viability of your idea is 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