{"id":2484,"date":"2021-08-12T14:25:00","date_gmt":"2021-08-12T14:25:00","guid":{"rendered":"https:\/\/www.3pillarglobal.com\/?post_type=case-studies&#038;p=2484"},"modified":"2024-08-08T19:15:50","modified_gmt":"2024-08-08T19:15:50","slug":"big-data-massive-opportunity","status":"publish","type":"case-studies","link":"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/big-data-massive-opportunity\/","title":{"rendered":"Big Data = Massive Opportunity"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comscore<\/a>&nbsp;is a trusted currency for planning, transacting, and evaluating media across platforms, covering a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights.<\/p>\n\n\n\n<p><strong>Opportunity<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Modernization is a requirement<\/h2>\n<\/div>\n\n\n<p>To modernize and streamline one of the newly acquired data assets, Comscore and 3Pillar Global teamed up to review and scope out the effort which included modernizing an outdated infrastructure, managing more than 1.5TBs of daily clickstream data and 1 Petabyte of total storage. 3Pillar evaluated and assessed the project, designed and executed a proof of concept and advised Comscore to migrate the data assets to the cloud and modernize the data pipeline to optimize cloud spend.<\/p>\n\n\n\n<p><strong>Solution<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Optimization takes expertise<\/h2>\n<\/div>\n\n\n<p>Partnering with Comscore, 3Pillar planned various cost optimization approaches to minimize spend.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identified areas where cost reduction could be maximized.<\/li>\n\n\n\n<li>Continuously tested and measured the efficacy of the initiative.<\/li>\n\n\n\n<li>Ensured the right-sizing of the cloud environment.<\/li>\n\n\n\n<li>Selected the appropriate cloud purchasing options to provide ongoing cost efficiency.<\/li>\n\n\n\n<li>Enabled architecture changes that resulted in hundreds of thousands of dollars savings annually.<\/li>\n<\/ul>\n\n\n\n<p><strong>Outcome<\/strong><\/p>\n\n\n<div class=\"wp-block-heading\">\n<h2 class=\"wp-block-heading\">Seeing immediate returns<\/h2>\n<\/div>\n\n\n<p>The team successfully migrated Comscore\u2019s data asset to the cloud while keeping up with the latest cloud techniques,&nbsp;<strong>resulting in a 50% reduction in spend.<\/strong>&nbsp;With this reduction in cost, Comscore now has more flexibility to add data from other providers, scalably, to increase and diversify their revenue for the data asset.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c3Pillar Global is a true, reliable partner.<br>The work we have done together has had a real impact on our scalability and on the cost of running our business.\u201d<br><\/p>\n<cite>Alina Motienko<br>Senior Director, Data Analysis<br>Comscore<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Comscore&nbsp;is a trusted currency for planning, transacting, and evaluating media across platforms, covering a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights. Opportunity Modernization is a requirement To modernize and streamline one of the newly acquired data assets, Comscore and 3Pillar Global teamed up to review and [&hellip;]<\/p>\n","protected":false},"featured_media":2485,"template":"","industry-types":[12],"service-types":[],"topics":[],"class_list":["post-2484","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Data = Massive Opportunity - 3Pillar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/big-data-massive-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data = Massive Opportunity - 3Pillar\" \/>\n<meta property=\"og:description\" content=\"Comscore&nbsp;is a trusted currency for planning, transacting, and evaluating media across platforms, covering a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights. Opportunity Modernization is a requirement To modernize and streamline one of the newly acquired data assets, Comscore and 3Pillar Global teamed up to review and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/big-data-massive-opportunity\/\" \/>\n<meta property=\"og:site_name\" content=\"3Pillar\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T19:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3pillarglobal.com\/wp-content\/uploads\/2024\/07\/big-data-massive-opportunity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1208\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/big-data-massive-opportunity\/\",\"url\":\"https:\/\/www.3pillarglobal.com\/insights\/case-studies\/big-data-massive-opportunity\/\",\"name\":\"Big Data = Massive Opportunity - 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