{"id":24078,"date":"2022-07-08T15:10:20","date_gmt":"2022-07-08T19:10:20","guid":{"rendered":"https:\/\/www.3pillarglobal.com\/?p=24078"},"modified":"2025-05-14T15:32:34","modified_gmt":"2025-05-14T15:32:34","slug":"what-is-the-connection-between-digital-transformation-and-customer-experience","status":"publish","type":"blog","link":"https:\/\/www.3pillarglobal.com\/insights\/blog\/what-is-the-connection-between-digital-transformation-and-customer-experience\/","title":{"rendered":"What is the Connection between Digital Transformation and Customer Experience?"},"content":{"rendered":"

Everywhere you go, the buzz is building about going digital, and with good reason. According to Salesforce<\/a>, nearly 90% of customers expect companies to push toward innovation. This is particularly true in the wake of the pandemic, which accelerated digital transformation by up to 7 years, according to McKinsey<\/a>.<\/p>\n

It should surprise no one that companies with a more robust digital foundation and an agile<\/a> culture could more easily adapt to pandemic-related challenges than companies who merely talked about digital transformation as a \u201csomeday\u201d priority.<\/p>\n

Digital transformation<\/a> means more than simply continuing to deliver during times of crisis. It\u2019s about being able to shift rapidly based on changing market conditions and customer needs. To that end, digital transformation and customer experience are closely related\u2014or at least they should be.<\/p>\n

Why embark on digital transformation?<\/h2>\n

According to 3Pillar Global President & CEO, David DeWolf, in The Product Mindset<\/a>, \u201cThe word \u201cdigital\u201d is often used to describe any asset that relies upon bits and bytes, such as digital cameras or digital signs\u2014but it can be applied to almost anything. The \u201cdigital economy\u201d rests on a particular understanding of the role of digital within new business models.\u201d<\/p>\n

To that end, digital products and innovations can transform any business or industry, regardless of size, customer base, or any other factor. The keys to choosing a digital approach lie in solving for a specific need, modernizing your business, and continually improving based on customer feedback<\/a> and changing market conditions.<\/p>\n

What stops businesses from implementing digital transformation?<\/h2>\n

Innovation for the sake of innovation does no one any good. Instead, innovation with purpose allows companies to iterate, continually deliver incremental change, and shift as needed.<\/p>\n

It\u2019s not merely about technology, however. According to George Westerman of MIT<\/a>, \u201cUnless organizations change, the technology really does nothing for the business.\u201d<\/p>\n

Digital transformation and enhanced customer experiences frequently require organizational change as well. Because change can be difficult in any organization, change management<\/a>\u2014in and of itself\u2014can create bottlenecks to your digital transformation strategy.<\/p>\n

The Product Mindset states: \u201cIt\u2019s exciting to be a part of [digital] transformation. This excitement doesn\u2019t always last. A new paradigm may not mesh well with existing systems, processes, and bureaucracies\u2014not to mention entrenched attitudes. Many corporate cultures simply are not set up for success in the digital age.\u201d<\/p>\n

However, a clear understanding of why your organization is undertaking a digital transformation helps minimize bottlenecks. Clear goals help maintain focus. To that end, you don\u2019t need to modernize every aspect of your business at once\u2014in fact, you shouldn\u2019t. Instead, by choosing a specific goal\u2014for example, a particular area of customer experience<\/a>\u2014for your digital modernization efforts yield faster time to value.<\/p>\n

Designing digital transformation for better customer experiences<\/h2>\n

According to Forbes<\/a>, \u201ca successful digital transformation starts and ends with people.\u201d 3Pillar Global finds this is true, internally\u2014in terms of operational agility and team building, and externally\u2014in terms of improved customer experience.<\/p>\n

Adopting a digital culture means giving your team the tools they need to do their job better. Of these tools, a product mindset<\/a>\u2014or a focus on solving specific problems, minimizing time to value, and continually iterating to improve\u2014is significant.<\/p>\n

As far as external functions, the impact of digital transformation on customer experience cannot be understated. And this starts by evaluating your customer journey and determining how you can use digital transformation to enhance user experiences.<\/p>\n

Three businesses that exemplify the impact of digital transformation on the customer journey<\/h2>\n

Whether you\u2019re seeking change in an existing company or creating a new company or industry, the customer experience has to come first when embarking on a digital transformation. Three companies that exemplify this are Carvana, Farmers Insurance, and Starbucks.<\/p>\n

Carvana<\/a> delivers the ability to buy vehicles online, without visiting a dealership. This fully-online concept completely disrupts the automotive industry. Users can go online to explore a car and all of its features, arrange for financing, and coordinate delivery with a few simple clicks.<\/p>\n

Farmers Insurance<\/a> hasn\u2019t fundamentally changed the insurance industry. However, by using drones to explore risk and evaluate damage, they can deliver faster decisions and assessments to clients. Simultaneously, they\u2019re improving working conditions for their adjusters.<\/p>\n

Even Starbucks<\/a> is in on the game by driving customer loyalty through their app. The app allows customers to order ahead and pick up their order\u2014without waiting in line, saving precious time on their daily commutes.<\/p>\n

All this proves that regardless of your industry, who you serve, and how you deliver to your audience, opportunities for digital transformation and customer experience improvement abound. And, as PWC<\/a> puts it, \u201cIf experience isn\u2019t your strategy, you\u2019re doing it wrong.\u201d<\/p>\n

The exceptional expectations of digital transformation and customer experience<\/h2>\n

Digital transformation allows for more tools to improve your customer\u2019s experience further because new technologies change the status quo. And, these days, your customers expect it. Being at the forefront of continuous improvement that serves your customers is critical to retaining your users and continually proving that your product solves their problems and improves their lives.<\/p>\n

By delivering a better experience than your competitors<\/a>, you can raise the bar for what your audience expects. Simultaneously, you\u2019re setting a new standard for the experience your customers crave, upping loyalty and trust, ultimately leading to customer retention.<\/p>\n

To learn more about how 3Pillar Global can help you revolutionize your customer experience through digital transformation, contact us today<\/a>.<\/p>\n

\n

Special thanks to these members of FORCE, 3Pillar’s expert network, for their contributions to this article.<\/strong><\/p>\n

\n

\"LinkedIn\" CJ Jordy<\/a><\/p>\n

\"LinkedIn\" Samantha Stadnik<\/a><\/p>\n<\/div>\n

FORCE is 3Pillar Global’s Thought Leadership Team comprised of technologists and industry experts offering their knowledge on important trends and topics in digital product development.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Everywhere you go, the buzz is building about going digital, and with good reason. According to Salesforce, nearly 90% of customers expect companies to push toward innovation. This is particularly true in the wake of the pandemic, which accelerated digital transformation by up to 7 years, according to McKinsey. It should surprise no one that […]<\/p>\n","protected":false},"featured_media":30749,"template":"","industry-types":[],"service-types":[],"topics":[],"class_list":["post-24078","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDigital transformation and customer experience connection - 3Pillar<\/title>\n<meta name=\"description\" content=\"Connecting digital transportation and customer experience is a top priority with all types of businesses. 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